Healthcare Inbound Marketing Agency
Boston Neurobehavioral Associates
Mental Health Care Centers
Boston Neurobehavioral Associates
Boston Neurobehavioral Associates (BNBA) is a mental health care center with 10+ physical locations across Massachusetts.
Challenge
BNBA approached us in late September 2024 with a clear goal — to bring in new patients through paid search ads and reduce dependency on expensive referral platforms like Psychology Today.
They wanted to build their own self-sustaining system of inbound leads and appointment requests that could scale efficiently across all their locations.
Approach
Search Ads
Performance Max Campaigns
Landing Page Funnel
Our strategy focused on simplicity and scalability.
- Search Ads: We started with high-intent search campaigns to capture patients actively seeking psychiatric and therapy services.
- Performance Max Campaigns: Once sufficient conversion data was recorded, we layered in Performance Max to expand reach while keeping cost-per-lead low.
- Landing Page Funnel: A custom landing page funnel was designed to represent all BNBA services and convert visitors into new patient calls and appointment requests.
This combination ensured that potential patients were guided smoothly from ad click to booked appointment.
Results
BNBA successfully transitioned away from costly referral systems.
- Reduced lead cost from $75 per referral to as low as $25 per lead.
- Established a scalable inbound system that consistently drives new calls and appointment requests.
- Gained more control over patient acquisition and improved ROI across all ad channels.
BNBA now has an internal engine for attracting new patients—independent of third-party listings and with full ownership of their growth.
Leaside Sports Medicine
Physiotherapy Clinic
Leaside Sports Medicine
Leaside Sports Medicine is a multidisciplinary sports medicine and rehabilitation clinic serving patients in Toronto and the surrounding Leaside area.
Challenge
Leaside Sports Medicine approached us in January 2025 with a simple but important question: what was Google Ads actually doing for their business?
The clinic was running Google Ads through Smart Campaigns, where Google was given broad themes rather than specific keywords or a tightly controlled campaign structure.
With only phone calls being tracked as conversions, it was difficult to determine which searches were generating genuine new-patient opportunities or how effectively their advertising budget was turning into actual patients.
They needed greater control, better tracking, and a clear understanding of the relationship between their ad spend and new-patient acquisition.
Approach
Search Ads
Landing Page CRO
Patient Conversion Tracking
We replaced the lack of campaign control with a more structured, conversion-focused approach.
- Search Ads: We launched high-intent search campaigns targeting urgent care and walk-in clinic keywords to drive immediate new patient calls and appointments.We built dedicated Search campaigns around high-intent services including physiotherapy and orthotics, giving us much greater control over keywords, targeting, and search intent.
- Landing Page CRO: We improved the landing-page experience and conversion paths to make it easier for prospective patients to take the next step.
- Patient Conversion Tracking: We expanded tracking beyond phone calls to capture new-patient calls, appointment requests, and form submissions, giving us a much clearer picture of which campaigns were actually producing opportunities.
We also placed particular emphasis on orthotics, a service that had previously received very little marketing attention, creating a new opportunity to generate demand through paid search.
Results
The transformation was about more than simply generating leads, it was about making patient acquisition measurable and profitable.
- Cost-per-lead reached as low as CA$15, allowing the clinic to generate new inquiries at a highly efficient cost.
- More importantly, we were able to achieve a new-patient acquisition cost of approximately CA$55.
- With each new patient representing at least CA$600 in estimated lifetime value, the economics of the campaign became highly compelling.
What started as a Smart Campaign where the impact of Google Ads was difficult to understand became a measurable patient acquisition system, giving Leaside Sports Medicine greater control over its advertising and a clear understanding of the value Google Ads was generating for the practice.
Dynamic Urgent Care
Urgent Care Clinic
Dynamic Urgent Care
Dynamic Urgent Care is an urgent care clinic located in Kennesaw, Georgia, about 40 minutes from Atlanta.
Challenge
Dynamic Urgent Care approached us in mid-2024 with the goal of driving a consistent flow of new patient appointments through paid search campaigns.
The clinic faced intense competition from large hospital systems dominating search results and ad space in the 30152 area.
They needed a way to stand out locally, capture high-intent searchers, and grow patient volume without competing on massive budgets.
Approach
Search Ads
Performance Max Campaigns
Landing Page Funnel
Google Business Profile Optimization
Our strategy focused on building a strong paid and organic presence simultaneously.
- Search Ads: We launched high-intent search campaigns targeting urgent care and walk-in clinic keywords to drive immediate new patient calls and appointments.
- Performance Max Campaigns: Once sufficient conversion data was collected, Performance Max campaigns were introduced to expand reach while maintaining cost efficiency.
- Landing Page Funnel: We designed a dedicated landing page funnel tailored to all urgent care services — optimized for both calls and appointment form submissions.
- Google Business Profile Optimization: In parallel, we optimized Dynamic Urgent Care’s Google Business Profile to boost their visibility in the local map pack and organic search results.
This dual strategy helped establish both quick wins and long-term growth potential.
Results
The results came quickly — even within the first day of launch.
- Cost-per-lead dropped to just over $40, a strong performance in a highly competitive market.
- Consistent stream of calls and appointment requests allowed the clinic to scale confidently.
- Outperformed nearby large hospitals that previously dominated local search visibility.
Dynamic Urgent Care now benefits from a steady inbound system that brings in new patients daily — without relying solely on large hospital advertising budgets.
Skinfinity Aesthetics Medspa
Medical Spa
Skinfinity Aesthetics Medspa
Skinfinity Aesthetics Medspa is a medical spa helping patients achieve their dream skin and body through a range of advanced skincare and aesthetic procedures.
Challenge
Skinfinity Aesthetics is one of our longest-standing healthcare clients, having first approached us in 2021, shortly after the lockdown period.
Like many clinics at the time, they needed to rebuild momentum and restart their marketing strategy to attract new patients and recover from months of inactivity.
With minimal online presence and limited patient volume, Skinfinity needed a comprehensive strategy that could build their visibility, generate consistent appointment requests, and scale their business sustainably.
Approach
Google Business Profile Setup
Website Development
Landing Page Funnels
Search Campaign Strategy
Our strategy combined foundational digital setup with high-performing ad campaigns and conversion funnels.
- Google Business Profile Setup: We started by creating and optimizing their Google Business Profile (formerly Google My Business), ensuring accurate service listings, visuals, and local SEO foundations.
- Website Development: A professional website was designed to clearly communicate their services, highlight before-and-after results, and serve as the central hub for all online campaigns.
- Landing Page Funnels: Dedicated funnels were created for high-demand treatments such as Laser Hair Removal and Microneedling, each focused on generating appointment requests and inquiries.
- Search Campaign Strategy: We launched targeted Google Search Ads to capture patients actively searching for specific treatments in their area. Campaigns were optimized for cost-per-lead, location intent, and service-specific keywords to ensure quality conversions.
Together, these components created a full-funnel system that attracted, educated, and converted new patients at scale.
Results
Within 1.5 years, Skinfinity Aesthetics evolved from a small setup averaging 5 new patients per month to a thriving medium-sized practice attracting 20+ new patients monthly.
The combination of a strong local presence, optimized ad funnels, and continuous campaign refinement allowed the clinic to grow steadily — establishing Skinfinity as a trusted name in aesthetic care.