Google Partner · Google Ads, SEO & AI search for healthcare practices since 2019 · US & CanadaGoogle Partner · Healthcare search
Case study · Sports medicine · Toronto
Leaside Sports Medicine: 276 booked appointments from Google Ads
Leaside Sports Medicine came to us in January 2025 with one question. What is Google Ads actually doing for us? They were running a Smart Campaign, the only thing being tracked was phone calls, and nobody could say which searches turned into patients.
Client
Leaside Sports Medicine
Specialty
Physiotherapy, sports medicine, orthotics
Location
Toronto, Ontario
What we did
Google Ads, landing pages, tracking
Period shown
Feb 2025 to Oct 2026
The results
What changed once the campaigns were rebuilt
276
Appointments booked online through Google Ads visits, tracked in Google Analytics
1,007
Calls, form fills and bookings tracked as conversions since February 2025
CA$23
Average cost per conversion across all campaigns
Where things stood
Ads running, but no way to judge them
A Smart Campaign hands most of the decisions to Google. You give it a few broad themes and it decides where your money goes. Leaside was getting phone calls, but with calls as the only thing tracked, there was no way to see which searches brought in new patients or whether the budget was worth it.
What we did
Proper campaigns and proper tracking
We replaced the Smart Campaign with Search campaigns built around the services Leaside wanted to grow, mainly physiotherapy and orthotics. That gave us control over the keywords, the locations and the budget for each one.
We improved the landing pages so it was easier to book, and we expanded tracking beyond calls to cover appointment requests, online bookings and form submissions.
Orthotics got its own campaign. It's a service that had barely been marketed before, and it went on to bring in 81 conversions of its own.
What happened
A clear line from ad spend to booked appointments
From February 2025 to October 2026 the campaigns brought in 1,007 tracked conversions at about CA$23 each. 276 of those were appointments booked straight through the website.
The bigger change is that Leaside can now see it all. They know which services and searches produce bookings, and every budget decision is based on that instead of a guess.
Google Ads overview for Leaside, February 2025 to October 2026.
Not sure what your Google Ads are doing?
Bring your account or your last few reports. We'll show you what's being tracked, where the money is going and what we'd change first.
Salman Mehmood
Founder, Inbound Attract