Google Partner · Google Ads, SEO & AI search for healthcare practices since 2019 · US & CanadaGoogle Partner · Healthcare search
Med spa marketing · US & Canada
Med Spa Marketing for Medical Spas and Aesthetics Clinics
Nobody books filler or laser hair removal on a whim. They compare clinics, read reviews, look at results and check prices, sometimes for weeks. We make sure your med spa is the one they keep running into on Google, and the one they choose, with SEO, Google Ads and a Google profile that does its share of the selling.
Salman Mehmood runs the first call. If there's a quicker win than marketing, like your booking flow or your reviews, he'll point it out.
Someone nearby searches
laser hair removal cost near me
What they find
What we log
Visit from Google search
Logged
Consult booked online
New client
Call from the Google profile
Logged
Sample scenario
Who we work with
For med spas, medical aesthetics clinics and laser studios
Owner-run med spas with one location, groups with several, physician-led medical aesthetics clinics with nurse injectors, and clinics built around laser and skin treatments. Different set-ups, same goal: more booked consults for your best-margin treatments, from clients who come back.
What holds most med spas back
When we first look at a med spa's marketing, we usually find some mix of these four.
No plan beyond this month's promo
Posts and specials go out, but there's no long-term plan for which treatments to grow, which searches to win and how to pull ahead of the clinics nearby.
Instagram doing all the work
Social builds awareness, but when someone is ready to book they usually turn to Google. If your clinic barely shows up there, that client books somewhere else.
Discounts that draw the wrong crowd
Deal sites and deep promos fill a week, then the bargain hunters move on. The clients who return treatment after treatment rarely arrive with a coupon.
A Google profile left on the defaults
Few recent reviews, generic categories, no treatment list and old photos. It's the first thing nearby searchers see, and it decides a lot of clicks.
Med spa specifics
Why med spa marketing needs its own playbook
Four things change how we plan campaigns and pages for aesthetics clinics.
You often can't say “Botox” in an ad
Google restricts ads that name prescription drugs, and Canada limits prescription drug advertising to the public. So ads lead with the treatment and the result, like anti-wrinkle injections, and your website does the detailed explaining.
Price is part of the decision
Plenty of searches include the word cost or price. Pages that give a straight answer, even a starting price or a range, tend to win those clicks and bring in better-qualified enquiries.
Results sell the treatment
Before and after photos and honest reviews persuade more than any headline, as long as they follow the advertising rules for your state or province and your regulator.
People research before they book
Does it hurt, is it safe, how long does it last, how many sessions will I need? Clinics that answer those questions on their site earn trust, and Google tends to show them more often.
What we do
SEO, Google Ads and your Google profile, working together
Each one covers a different moment, from first research to the day someone books.
SEO
Treatment pages that rank and convert
A page for each treatment you want to grow, written around what people search: price, results, downtime, number of sessions. We fix the technical issues holding the site back and keep adding answers to the questions clients ask.
Technical detail
Treatment and location keyword research, treatment and pricing pages, question-led articles, schema, page speed and technical fixes, internal links.
Google Ads
Campaigns that stay within the rules and still book consults
Campaigns are split by treatment, written to fit Google's healthcare and prescription drug policies, and sent to pages that make booking a consult simple. Every call, form and online booking is tracked.
Technical detail
Treatment-based campaigns, policy-safe ad copy, location targeting, negative keywords for jobs and DIY searches, call and booking conversion tracking, landing pages per treatment.
Local
A Google profile that sells for you
We set up the right categories and treatment list, keep photos and posts current, and give your team an easy way to ask happy clients for reviews. This is often where the quickest gains are.
Technical detail
Google Business Profile categories, services and attributes, a photo and post schedule, a review request process, local landing pages, and consistent name, address and phone details everywhere.
We don't promise a number of new clients. What you get is a clear plan for which treatments to grow first, and a monthly report showing what each channel brought in.
Where we usually focus first
Most med spas earn the bulk of their revenue from a few treatment groups. These are the ones we build pages and campaigns around most often.
Injectables
Neurotoxins, dermal fillers and lip filler. High demand and repeat visits, but the tightest ad rules, so SEO and the Google profile carry a lot of the weight here.
Laser hair removal
A package treatment with plenty of “cost” and “near me” searches. Clear pricing pages and a strong local listing tend to pay off quickly.
Skin treatments
Microneedling, HydraFacial, chemical peels and acne scar treatments. People research these heavily, which suits pages built around their questions.
Body and wellness
Body contouring, skin tightening and IV therapy. Good for raising spend from existing clients and for reaching new ones.
Proof from a client
Skinfinity Aesthetics: more clients finding them on Google and in the map
Skinfinity is a medical aesthetics clinic in Mississauga, Ontario. Their Google Ads have been in our hands since 2020. In February 2026 we added their SEO and Google Business Profile. Here's what changed, taken from their Search Console and Google Business Profile data.
+152%
Search clicks, 1,080 compared with 429 over the previous eight months.
33.9 → 11.5
Typical ranking, up from page-four territory to just past page one.
+858%
More searches showing their Google profile, May to September 2026 against the same months in 2025.
Over that same stretch, calls from the profile rose 35% and profile views 159%. And only about one in eight search clicks came from people typing Skinfinity's name. The rest were people searching for a procedure, what it costs, or somewhere close by.
What med spa owners ask us
How do you market a med spa?
Build the foundations first: a strong Google Business Profile with new reviews coming in regularly, a page for each main treatment, and tracking on calls and bookings. Then add Google Ads for treatments you want to fill now, and SEO for growth over the next year.
Can a med spa advertise Botox on Google?
Not by brand name in most cases. Google restricts ads that mention prescription drugs, and Canada limits prescription drug advertising to the public. We write ads around the treatment and the result, and let your website explain the details.
Does SEO pay off for a med spa?
Yes, especially for treatments people research before booking. Skinfinity's clicks from Google rose 152% in eight months, and most of them came from people who didn't know the clinic's name yet.
Should we show prices on our website?
Usually, yes, at least a starting price or a range. People search by price, and a page that answers the question tends to rank better and bring in enquiries from people who are ready to book.
Do discounts and deal sites help?
They can fill a quiet week, but they tend to bring one-time visits. We'd rather put that budget into reaching people searching for the treatment, who are more likely to come back.
Do you work with med spas in the US and Canada?
Yes. Skinfinity is in Ontario, and we work with clinics on both sides of the border. Ads and pages are written for your local rules and for the way clients search where you are.
Related: healthcare SEO and AI search, Google Ads management for clinics, and help with Google Business Profiles and local search.
See how your med spa stacks up locally
In 20 minutes we'll look at how your clinic shows up next to the med spas around you, which treatments have room to grow and what we'd tackle first. Bring your booking numbers if you have them.
Salman Mehmood
Founder, Inbound Attract