Google Partner · Google Ads, SEO & AI search for healthcare practices since 2019 · US & CanadaGoogle Partner · Healthcare search
Case study · Medspa · Mississauga
Skinfinity Aesthetics: 152% more clicks from Google search in eight months
Skinfinity is a medical spa in Mississauga and one of our longest-running clients. In February 2026 we started on their SEO. Eight months later, a lot more people were finding them on Google without anyone paying for the click, and Google's AI answers had started quoting their pages.
Client
Skinfinity Aesthetics Medspa
Specialty
Medical spa and aesthetics
Location
Mississauga, Ontario
What we did
SEO, AEO and GEO
Period shown
Feb to Oct 2026
The results
What eight months of SEO did for Skinfinity
+152%
Clicks from Google search, 1,080 compared with 429 in the eight months before we started
33.9 → 11.5
Average position in Google. That's roughly page four up to the top of page two
68,400
Times Google's AI features showed a Skinfinity page, from mid-May to early October 2026
Where things stood
A good clinic that Google barely showed
Skinfinity already had happy patients and a decent website. Search just wasn't sending many new ones. In the eight months before we started, the site picked up 429 clicks from Google.
Their average position sat at about 34. That's page four, and almost nobody scrolls that far. So for the searches that matter, like microneedling near me or laser hair removal in Mississauga, Skinfinity was close to invisible.
Google Search Console. The top number in each box is February to October 2026, the bottom one is the eight months before.
What we did
Pages that answer what patients actually ask
We built the work around the questions people type into Google before they book. How much does microneedling cost in Mississauga? Is it worth it? Is 40 too old for it? Each of those got a proper answer on Skinfinity's site, written so a patient can read it in a couple of minutes and so Google can pull the answer straight out of it.
That last part is what people now call AEO and GEO. Search engines and AI tools want a clear, trustworthy answer they can quote. If your page gives them one, your clinic ends up in the answer.
Clicks and impressions from Google search over 16 months. The climb starts in spring 2026, a few weeks after the SEO work began.
What happened
More of the right people finding them
Between February and October 2026 the site got 1,080 clicks from Google search, up from 429. Impressions went from 68,500 to 238,000, and the average position moved from 33.9 to 11.5.
The part we like most is where those clicks came from. Only about one in eight was someone searching for Skinfinity by name. The rest were people looking for a treatment, a price or a clinic nearby. Those are new patients who didn't know Skinfinity existed until Google showed it to them.
Google also started showing Skinfinity inside its AI features. From mid-May, when that report starts, to early October, its pages appeared about 68,400 times. Nearly 50,000 of those came from one article, Is 40 too old for microneedling? People ask that long before they're ready to book, and now Skinfinity is part of the answer.
Search Console's generative AI features report, mid-May to October 2026, with the pages Google drew on most.
Want more patients to find you on Google?
We'll look at where your practice shows up today, which searches you're missing and whether SEO, Google Ads or both make sense for you. It's a 20-minute call and you'll get a straight answer.
Salman Mehmood
Founder, Inbound Attract