Healthcare marketing guides for clinics

Google Ads, SEO, local search and AI search, explained in plain English. Written by Salman Mehmood from our own client campaigns, with the numbers wherever we can share them.

All guides Google Ads SEO and AI search Conversion

From our client work

Sports medicine clinic, Google Ads CA$23 per lead

Medspa, eight months of SEO +152% clicks

Medspa, Google Business Profile +35% calls

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Google Ads

3 guides on paid search for clinics

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SEO and AI search

3 guides on ranking and AI answers

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Local SEO

Showing up on the map

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Conversion

2 guides on turning visits into bookings

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Patient acquisition funnel from Leaside Sports Medicine Google Ads, Feb 2025 to Oct 2026: 8.19K clicks, 1,027 calls, forms and booking requests, 281 appointments booked online, CA$23.30 per lead

Start here

Patient Acquisition Strategy: How Clinics Get New Patients (and What It Costs)

What a patient acquisition strategy includes, what a new patient costs, where patients come from today and how to measure it. With cost-per-lead numbers from our own clients.

9 min read

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