Healthcare marketing guides for clinics

Google Ads, SEO, local search and AI search, explained in plain English. Written by Salman Mehmood from our own client campaigns, with the numbers wherever we can share them.

All guides Google Ads SEO and AI search Conversion

From our client work

Sports medicine clinic, Google Ads CA$23 per lead

Medspa, eight months of SEO +152% clicks

Medspa, Google Business Profile +35% calls

See the case studies

Browse by topic

What do you want to fix first?

Google Ads

3 guides on paid search for clinics

Read the guides

SEO and AI search

3 guides on ranking and AI answers

Read the guides

Local SEO

Showing up on the map

See how we do it

Conversion

2 guides on turning visits into bookings

Read the guides

Patient acquisition funnel from Leaside Sports Medicine Google Ads, Feb 2025 to Oct 2026: 8.19K clicks, 1,027 calls, forms and booking requests, 281 appointments booked online, CA$23.30 per lead

Start here

Patient Acquisition Strategy: How Clinics Get New Patients (and What It Costs)

What a patient acquisition strategy includes, what a new patient costs, where patients come from today and how to measure it. With cost-per-lead numbers from our own clients.

9 min read

Read the guide

All guides

Latest from the blog

Illustration of an AI answer to "Is 40 too old for microneedling?" citing skinfinityrx.ca, next to two stats: 68,400 AI feature impressions for a client and 36% of US patients influenced by AI tools when choosing a doctor

24 Oct

How Patients Use ChatGPT to Find a Clinic, and How to Get Yours Recommended

How ChatGPT and Google AI answers choose which clinics to recommend, what happened when a client page became the answer, and a simple test to see where your clinic stands.

15 Oct

Patient Acquisition Strategy: How Clinics Get New Patients (and What It Costs)

What a patient acquisition strategy includes, what new patients really cost, where they come from today and how to measure it, with numbers from our own clients.

how to improve seo for physiotherapy website

22 Sep

SEO for Physiotherapists: How to Get Your Clinic Found on Google

Most physiotherapy clinics get sold on SEO as a slow burn. Six months, maybe a year, before anything moves. That timeline makes sense for...

what is the best way to advertise my therapy practice

20 Sep

How to Market Your Therapy Practice: 7 Strategies to Get More Clients

Marketing a therapy practice doesn't have to mean spending hours on social media or trying every marketing tactic you hear about. For most therapists,...

Want help with this at your clinic?

A 20-minute call with Salman. Tell us what you want to grow and we'll tell you honestly what we'd do first.

Book a 20-min call